KNOWN FROM PUBLICITY
THE BEST QUALITY AT THE BEST
OERAL got diversified attention in media and publicity environment. Hereunder
you will find a snapshot of them.
We recently launched a unique publicity campaign through TV Limburg focussing
on our best prices at our gas stations. Our
promotional clip can be retrieved here ( ± 1,0MB, flash)
OERAL MAZOUT often invests in publicity on the TV Limburg television chain.
Their last promotional
clip can be retrieved with this link ( ± 1,0MB, flash)
Belang Van Limburg
Starting up a gas station business not a trouble-free.
A gas station business in Belgium an not effortless, the competition is exceedingly
hard. Oeral Belgium succeeded developing a station network from scratch with
very competitive prices. Belgian gas stations are only getting approximately
half the magnitude of cars then our surrounding countries because of our higher
network density, with lower business volume consequences. The biggest business
volumes are being processed trough gas stations on highways. If you add to that
the environmental regulations it seems comprehensible that the small businesses
are facing profitability inconveniences.
Those who wants to start up an unknown new brand in this branch
is doubtless quite adventurous. Oeral succeeded and raises everyday their profitable
gas station network in Limburg. Their ninth station will soon open in Beringen.
Their accomplishment is mostly due to their human resources strategy. They only
have a few, strictly the minimum. They have to because the collective employment
convention between the Belgian Petrol federation and the unions stipulates quite
high salaries. As an example: the lowest educated labour, such as clearing personnel
gets € 14.37 an hour. The highest salary for educated labour gets €
16.68 an hour. Employees and servants are furthermore well paid. According to
Danny Baerts from Oeral Belgium you have to share or choose in the sector. Either
follow the option of personalized service at higher prices or go for sharp pricing.
All Oeral gas stations are full atomized, you only get fuel
through cards (bank or own Oeral fuel Card). Furthermore and at the contrary
of other stations selling gas is the only commerce, they do not have a shop
or other activities requiring personnel. Oeral Belgium works with a mobile service
team. At defined timeframes these people intervene at every station, even a
few times a day, because those who would totally refrain from having scheduled
personnel at site will run into troubles [Erik Klerckx]
Belang Van Limburg, Column 'Vooraan'
BRIEFLY – Tiger in your reservoir is bread in the bag
HASSELT – Comparing gas prices easily results in a nice saving each time
you fill up your tank. A random check from our redaction shows a difference
of 10 eurocent a litre of diesel in two gas stations only a couple of hundred
Since last Friday the official maximum price for a litre diesel raises up to
€ 1.009. Fortunately this fee is seldom handled by the gas station executives.
The cheapest diesel is a unmanned gas station in Hasselt from Oeral at the rate
of € 0,899 a litre. Second placed is the Esso gas station on the Kuringersteenweg
rating € 0.924 a litre which differs €0.085 a litre from the official
maximum price. That means that each twenty litres you acquire, you catch a free
bread while filling your tank with a tiger. [GW]
Belang Van Limburg, Column 'Vooraan'
Compare and save 10 eurocent on diesel
Since Friday the official maximum price mounts up to € 1.009 per
litre diesel. Following the offer and demand edict gas station managers are
selling under this maximum price. Cost-conscious drivers will easily save up
to 10 eurocent a litre diesel while comparing eight gas stations in Hasselt.
HASSELT – In Belgium the official maximum petrol pricing is being dictated
by a frame contract between the Belgian authorities and the oil sector. For
that reason the prioce differences on international oil markets are being downscaled
towards our pump pricing. According to Johan Mattart from the Federation of
Gas station holders "The frame contract states the maximum market price
that can not be overruled". "Their own pricing is free under this
upper limit, at highly influenced by the offer and demand edict. Merchants have
to observe their neighbouring competitors. If one goes down you virtually obliged
to go as well."
The global station budget and purchase strategy are decidedly influencing your
pricing as well. "Station part of a widespread chain will obviously get
better purchase conditions as their combined volume is higher. Those purchase
contracts will vastly weight the market price setting.”
€ 1,009 a litre diesel as a standard, we compared eight gas stations in
and around Hasselt as to show the market price differences. Make no mistake
this is only a random check, as it is feasible another gas station from the
same brand would have diverse prices.
The result is a greatly diversified pricelist. Only two gas stations were selling
at the maximum price of € 1.009 a litre. All others were prices between
€ 0.900 and € 1.000 a litre diesel. Only Oeral, not hazardous an unmanned
gas station, goes lower to € 0.899 a litre diesel. The distinction between
the highest and lowest priced diesel is € 0.11 a litre. Not negligible
since a full tank of 60 litres would save you € 6.6!! [Jo TREKELS]
Belang Van Limburg, column 'Job'
"Lowest prices is the best service"
'Business & Jobs' portraits the gas station chain Oeral'
It is unjust stating that gas station managers are getting higher profits
rates due to the high oil prices, according to the president of the Fuel Merchant
from Limburg. "We also have to ga deeper in cash facing the higher fuel
prices.." TVL- magazine 'Business & Jobs' investigates and portaits
Oeral, a chain handling the best fuel market prices.
HASSELT – At Oeral Belgium’s headquarters in Liège our anchor
man Werner Couck gets to know the Oeral Strategy. Concepts are being reflected
upon The company could serve the employement market while occupying a improved
number of personnel, but at the contrary they choose to serve the consumer.
Oearl only employs a few personnel members. “While eliminating all steps
in between we manage to get low market pricing," according to the Oeral
manager Danny Baerts. "Our gas stations provide neither personalized service
nor shops. Consciously chosen is seems, the best price is the best consumer
service. “But unmanned stations could enhance a feeling of insecurity.
Baerts: "That has also been carefully thought over. Our stations are painted
white with continuous music in the back. Moreover a few times a day our mobile
service team is touching ground at every location.
It is obvisouly their free choice, but since our government
decided to hit company cars with more taxes( the company car advantage will
be charged upon social security as well) , we are promoting a second fuel card
for our companies in Limburg. One card specifically for Limburg the other internationally
accepted. That allows companies to gas up cost-consciously." And alike
each oil company the owner of a fuel card gets a monthly detailed statement.
Baerts is conscious that "not everyone gets the freedom to choose for the
best price, since a lot of companies already have the fuel cards serving their
total car park, which links them to our competitors.
Oeral often invests in publicity on the TV Limburg television chain. Their
last promotional clip can be retrieved with this link ( ± 0,5MB,
flash) or a larger sized
via this link. ( ± 4MB, flash)
Oeral sponsors 'TV Publiek' on the television chain TV Limburg. The Programs
adjacent to people, not hazardous also Oeral’s strategy.
Use this link to
retrieve the billboard of 'TV Publiek' ( ± 2MB, flash)